Case Study: Greenway Health - Restoring trust & driving product adoption in healthcare IT

When trust is on the line, your marketing strategy needs to do more than just inform—it needs to rebuild.
This case study highlights how Greenwood Marketing Collective partnered with a leading Health IT company during a pivotal moment. With strategic messaging, bold transparency, and a customer-first campaign, we helped shift the narrative, increase adoption, and reconnect a brand with its audience. Tap the image to see how it all came together.