Solutions for success
Executive-level strategy, team development, and performance accountability
Provide C-level marketing leadership without the full-time investment. Includes strategic planning, marketing budget optimization, team development, performance measurement, and board-level reporting. Bridge the gap between vision and execution while building scalable marketing capabilities for growth-stage companies.
Fractional CMO Leadership
Operationalizing your vision
Transform strategic plans into actionable roadmaps and measurable outcomes
Convert high-level marketing vision into executable strategies with clear processes, timelines, and accountability measures. Translate abstract concepts into measurable, repeatable activities that drive consistent growth. Bridge the gap between ambitious goals and day-to-day marketing operations.
sales enablement support
Content, training, and tools that bridge marketing and sales
Create comprehensive sales support systems including content development, training programs, and process alignment. Develop sales collateral, competitive battlecards, objection handling guides, and buyer journey materials that empower sales teams to have knowledge-based interactions with prospects and close more deals.
Brand storytelling & Narrative Creation
Compelling narratives that capture your unique story and perspective
Uncover and articulate the authentic narrative that makes your business unique. Transform your company's history, values, and vision into coherent stories that resonate with your audience, create emotional connections with customers, differentiate you from competitors, and provide clear direction for all marketing efforts.
Go-to-Market Strategy & Execution
Product Marketing Excellence
Positioning, competitive differentiation, and customer-centric messaging
Drive market success through strategic product positioning, competitive analysis, and go-to-market planning. Develop buyer personas, create messaging frameworks, conduct market research, and build sales enablement materials that connect your product's value with customer needs and market opportunities.
Comprehensive market entry and revenue acceleration
Architect complete go-to-market strategies from market analysis to launch execution. Includes competitive positioning, channel strategy, pricing frameworks, launch sequencing, and performance measurement. Ensure your product captures market share from day one with coordinated messaging and execution across all touchpoints.
Hourly Sessions
Need clarity on your marketing - but not quite ready for a full project or retainer? Book a focused 1:1 session to tackle your biggest marketing questions, get expert insight, and walk away with next steps you can actually implement.
Whether you're navigating a rebrand, launching a new product, or just need an outside eye on your messaging - we’ll use this time to get you unstuck and moving forward.
"Authenticity is the cornerstone of memorable brands. We help you express yours with confidence."
MEET YOUR FRACTIONAL CMO & PRODUCT MARKETING LEADER
Courtney Greenwood
Founder & Owner
Is your growth-stage company ready to scale its marketing impact? Perhaps you need C-level marketing leadership without the full-time investment. Maybe your product needs stronger market positioning and go-to-market execution. Or maybe you have an ambitious vision that needs to be operationalized into measurable results. That's exactly where Greenwood Marketing Collective delivers.
We provide fractional CMO expertise and product marketing leadership that transforms marketing from a cost center into your primary growth engine. From strategic planning and team development to product positioning and sales enablement, we bring the executive-level thinking and hands-on execution to accelerate your market success.
Backed by over 15+ years of product marketing and strategic leadership experience, with a proven track record of turning innovative visions into measurable business outcomes. No theoretical frameworks or generic playbooks—just strategic, results-driven marketing leadership with the operational excellence to make it happen.
Let's transform your marketing vision into sustainable growth.