From Fireside to Boardrooms to pitchdecks: The Timeless Power of Storytelling
The Ship Turner: Why Every Project Needs a Navigator Who Sees the Big Picture
I've been wrestling with a concept lately that feels increasingly relevant in today's world - both business and society in general. It's the idea of the Ship Turner—someone who possesses the rare ability to see when an organization, project, or movement has drifted off course and has both the vision and courage to steer it back to true north.
The Hidden Cost of Outdated Marketing for Independent Eye Care Practices
Healthcare’s Focus on Equity and Inclusive Storytelling: Why Representation Is the Strategy
Shifting from Awareness to Action in Health Tech Marketing: It’s Time to Get Real
Feautred: 15 Small business owners share why it’s important to support local businesses in 2025
Case Study: Greenway Health - Restoring trust & driving product adoption in healthcare IT
The Rise of the “Patient-as-Consumer” Strategy: Why Healthcare Must Rethink Its Messaging
Unlocking Growth Potential: The Role of Marketing Consulting in SMBs
Small to medium-sized businesses (SMBs) often find themselves facing unique challenges on the path to growth. From limited resources to fierce competition, navigating the complexities of scaling operations can be daunting. However, with the right guidance and strategies in place, SMBs can unlock their full growth potential and reach new heights of success.
Unlocking Success: The Power of Personalized Marketing Strategies
In today's fast-paced and fiercely competitive business landscape, standing out from the crowd has never been more crucial. With countless businesses vying for consumer attention, the need for a distinctive brand identity and targeted marketing strategies has become paramount.
From Idea to Execution: Let’s Bring Your Vision to Life
Bringing a business idea to fruition is a journey fraught with challenges and uncertainties. The road to success can be daunting for solopreneurs and entrepreneurs navigating uncharted territory, especially when it comes to business motions not in your realm of expertise. However, with the right guidance and expertise, turning your vision into reality becomes not only achievable but immensely rewarding. At Greenwood Marketing Collective, we specialize in guiding businesses through every step of this journey, offering comprehensive consulting services tailored to their unique needs and objectives.
Let Your Happy Customers Do the Marketing for You: How to Leverage Customer Testimonials
In marketing we often say “content is king”, meaning it is the key to connecting with consumers. But businesses often feel the pressure to constantly create new, engaging material to maintain relevance and reach their target audience. However, there’s an overlooked resource that can significantly lighten the load: your happy customers.

